6 ways you should be using body language in your comms

We often think of communication as something we say, like a message delivered via spoken words, tone, or written content. However, as communication coach and performer Shea Evans reiterates, “strong communication starts before you even say a word.”

So, we’ve done the groundwork on exploring how body language can shape not just what we say, but how effectively it's received, and we’ve put all the top tips in this blog. Whether you're leading a meeting, presenting to your team, or just chatting with a colleague, we’ve got six powerful ways you can use body language to connect, influence, and communicate with more impact.

1. Get warm

Warmth is one of the most powerful non-verbal cues for creating connection. You can try smiling, nodding, and using open gestures to signal that you're approachable, engaged, and listening. These physical behaviours make others feel seen and heard which are key ingredients for trust and collaboration.

Try this: Smile when greeting someone, nod while they speak, and avoid crossing your arms. Think open, not closed.

2. Use your hands (yep, even online)

Hands tell a story. Open palms communicate honesty and safety, while hiding your hands under the table or off camera can seem guarded or distracted. On video calls, make sure your hands are visible occasionally to reinforce what you’re saying and keep your presence dynamic.

Try this: When explaining key points, gesture with your hands to visualise your message. Think spirit fingers.

3. Mind the (digital) personal space

Just like in-person interactions, virtual communication has unwritten rules around proximity. Sitting too close to the camera can feel invasive, while too far can seem disengaged. Aim for a comfortable “arm’s length” from the camera to create a natural sense of space.

Try this: Position yourself so that your shoulders and hands are visible. This gives your audience visual context and helps you appear more grounded and present.

4. Match the mood with your movements

Your posture and physical energy can mirror the tone of your message. Want to convey enthusiasm? Sit upright or lean slightly forward. Need to show empathy? Soften your expression and tilt your head slightly. The right movement can amplify your message far more than words alone.

Try this: Before a presentation or tough conversation, do a quick posture check. Are you relaxed but alert? Engaged but not tense?

5. Make eye contact (again, this also includes online)

Looking someone in the eye builds trust, but on video calls, that often means looking at the camera, not the person’s face on screen. We recognise it may feel a bit weird, but you can try glancing at the lens at key moments, like when delivering an important point, to simulate direct eye contact.

Try this: Use the “look into the lens” trick when summarising or emphasising key takeaways. It helps people feel like you're talking to them, not just near them.

6. Adapt for your audience (just like every comms tip!)

Body language isn’t one-size-fits-all, especially in diverse workplaces or cross-cultural environments. What feels like confident posture in one culture might be interpreted as aggressive in another. Our advice is: don’t assume. Ask questions, observe, and be open to adjusting your approach.

Try this: When communicating across cultures or teams, stay curious. Ask what’s respectful or effective in their context before defaulting to your own habits.

Body language doesn’t just support your message, it often is your message. In a world where we’re increasingly connecting through screens, across time zones and cultures, the way we physically show up matters more than ever.If you want your message to land, your body needs to speak as clearly as your words.