Blog

Short, snappy articles full of practical communication tips and insights.

Melanie Loy Melanie Loy

6 ways you should be using body language in your comms

We often think of communication as something we say, like a message delivered via spoken words, tone, or written content. However, “strong communication starts before you even say a word.” So, we’ve got six powerful ways you can use body language to connect, influence, and communicate with more impact.

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Melanie Loy Melanie Loy

Does a generational divide really impact your comms?

There’s no denying that our workplaces today are more generationally diverse than ever. Though at first glance, you might think this is a goldmine for communicators because so many segments means you’d have so many opportunities to tailor messages. But, does this generational divide in communication come with its own unique set of challenges, or if we are buying into a narrative that’s more stereotype than substance?

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Melanie Loy Melanie Loy

Tips on making your change comms stand out

If your change communication feels like a rinse-and-repeat of your last project, it might be time to shake things up because let’s face it: people are drowning in information, and your carefully crafted cascade is probably leaking more than it’s landing. So, here are five practical, creative approaches to help your change comms hit home.

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Melanie Loy Melanie Loy

4 ways to build influence and trust with your stakeholders as a comms pro

We all know that working with others isn’t always smooth sailing, especially during times of change.So, we’re unpacking some of the common breakdowns between communicators and business representatives (think HR, IT, Project teams and more) while giving you four practical ways to rebuild, or build, trust, influence and create alignment. Let’s get your messages heard.

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Melanie Loy Melanie Loy

How to make your complex communication, simple

If a message feels too complicated, people won’t engage with it. But when you simplify with purpose, your message becomes more accessible and more powerful. In our latest blog, we share some easy ways to help people connect with your message, without “dumbing it down.” It’s all about using clear language, relatable examples, and rethinking how you present the information.

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Melanie Loy Melanie Loy

How to recover your reputation after a crisis - communication edition

Reputation is everything. But no matter how strong a brand may be, at some point, it’s likely to face a reputational crisis. As a communication professional, your role in crisis response is critical. But the real challenge lies in what happens after the initial storm has passed—the recovery phase. So, how do you rebuild a tarnished reputation? Here are five key strategies.

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Melanie Loy Melanie Loy

Things we can learn from the comms community in the Asia-Pacific

The Asia-Pacific region is a powerhouse of growth, diversity, and innovation. With over half of the world’s population and a rapidly expanding economy, there are some incredible opportunities for comms pros to get their teeth into. Especially after the recent IABC Asia Pacific Fusion 2025 conference in the Philippines - where attendees got five key lessons that communicators everywhere can take from the Asia-Pacific.

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Melanie Loy Melanie Loy

How to make a career out of change management

Change is a constant in today’s business world, and organisations increasingly recognise the need for skilled change managers to guide them through transformation. But how do you turn change management into a rewarding career? Whether you're just starting out or looking to pivot into this field, we spoke to change management expert Lata Hamilton and asked her how to make a career out of change!

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Melanie Loy Melanie Loy

What bulk toilet paper hoarding can teach us comms folks

The latest natural disaster on the eastern coast of Australia, Tropical Cyclone Alfred, reignited some old-time habits that we saw from the peak days of the COVID-19 pandemic: toilet paper hoarding. So, we thought we’d take this opportunity to look at not only why this happens, but what we can learn from it in the comms space. Here are four behavioral drivers behind toilet paper hoarding and what they teach us about communication and change management.

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Melanie Loy Melanie Loy

Top tips on event management for comms pros

Event management is a crucial skill for communication professionals and according to event management expert Sally Porteous, great event management is more than just booking a venue and setting an agenda—it requires strategy, audience focus, and attention to detail. Which is why we’ve got some top tips for comms professionals managing events right here.

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Melanie Loy Melanie Loy

How to make your presentation work for your audience

Whether you’re in the comms field or not, there has more than likely been a time (or plenty of times) where your colleague, manager or friend has asked you to review a presentation pack for them. Luckily, we’ve got some strategies you can use to help others create presentations that actually work from the get-go, without the need for review.

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Melanie Loy Melanie Loy

The biggest barriers to creativity in comms and public relations (and how to overcome them!)

Creativity is often associated with artistic ability, but in the world of PR and communications, it’s more about mindset and collaboration. It’s about thinking differently, solving problems in innovative ways, and embracing fresh perspectives. So… what are the barriers to creativity in PR, and how can we overcome them? Here are some of the biggest tips, according to Kirsty Visman and Mel Loy, on getting ahead of the game.

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Melanie Loy Melanie Loy

Key things you should ask before you begin your communications

In the fast-paced world of communication, we often don’t have the luxury of developing a full-blown communications plan for every message we send. But if you want your communication to be effective without spending hours crafting it, we have three key questions you should ask before you begin. These questions will help you cut through the noise, engage your audience, and ensure your message actually lands.

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Melanie Loy Melanie Loy

What is a personal brand and why do you need it?

What is a personal brand, and why do you need it? Your personal brand isn’t just a buzzword—it’s your professional reputation, and in today’s digital world, it’s built online before you even meet someone. Recruiters, clients, and industry peers Google you before they call you. So, what are they finding? A strong personal brand helps you stand out, build credibility, and future-proof your career. So if you’re ready to build your brand, you can start here.

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Melanie Loy Melanie Loy

Top tips on embedding AI in your workplace

Artificial Intelligence (AI) seems to be the topic on everyone’s tongue at the moment. However, even with most trends focusing on AI, adoption still remains relatively slow. Which is why many businesses and leaders are looking for ways to increase AI adoption, and this is where we can help with six top tips on how to embed AI in your workplace.

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Melanie Loy Melanie Loy

How to get people to care about your content, comms or messaging

Whether it's staffing a school tuckshop or running community events, the question remains: how do we get more people to pitch in? So, to answer this, we got our behavioural science hats on to give you some practical ways to inspire action and build a stronger sense of community from the people you’re aiming to influence - and we’ve used a school tuckshop volunteer scenario to give you some real-life examples.

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Melanie Loy Melanie Loy

How to make sure people see your content on LinkedIn

Posting on LinkedIn can be daunting - even if it’s just on your personal page. Not to mention the time and energy it takes to try and grow a presence on LinkedIn. Luckily, we’ve got good news on that front because with some consistent effort and a few key tactics, you can pretty quickly stand out and build an engaged audience. So, get moving with these five tips to ensure your content gets seen… and hopefully, interacted with! 

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Melanie Loy Melanie Loy

10 lessons from 100 podcast episodes

Over the past 100 episodes of Less Chatter, More Matter, we've had the privilege of speaking with some incredible guests who shared their unique perspectives and invaluable expertise in communication. As we celebrate this milestone, we’re reflecting on the top 10 lessons that have stayed with us—and how they’ve influenced the way we think about communication.

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Melanie Loy Melanie Loy

How to combat survey fatigue and gather meaningful feedback

In a world where feedback is critical but attention spans are short, are we surveying people too much? Survey fatigue is real—and not just for employees. If you’re facing low response rates or disengaged audiences, it’s time to explore more creative ways to gather meaningful feedback. Here are five fresh approaches to consider.

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Melanie Loy Melanie Loy

Why strategic internal comms matters and how to demonstrate it’s value

Strategic internal communication is more than sending emails, posting on intranet sites, or coordinating announcements. It's about aligning communication with business objectives to deliver measurable outcomes. So, we’ve identified some of the biggest barriers for internal comms to become strategic, and then, we’ve given you the tools and insights on how to address them. 

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