Blog

Short, snappy articles full of practical communication tips and insights.

Melanie Loy Melanie Loy

The leadership communication skills new leaders need 

When people step into leadership without the right support, they tend to rely on what they’ve seen before. When communication is poor, the ripple effect is huge. But, there’s good news: you don’t need years of leadership training to make a real difference if you can focus on a handful of core communication skills, new leaders can immediately start building trust, clarity, and connection with their people. Which is why this blog is about the leadership comms skills every new leader needs.


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Melanie Loy Melanie Loy

How communication can dismantle workplace silos

When teams operate in isolation, communication breaks down, priorities clash, and trust erodes. Your culture suffers. So while communicators can’t transform culture single-handedly, we can help bridge divides and reduce the impact of silos…. and we’ve got four practical ways to start.

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Melanie Loy Melanie Loy

Why leaders need to invest in listening for their internal comms

We live in a world full of noise with emails, meetings, instant messages, updates, dashboards — the flow of communication in modern organisations is relentless. Leaders are encouraged to be visible, to share their vision, to cascade messages, and to be the face of change but somewhere in this constant talking, one of the most powerful skills in leadership often gets overlooked: listening as a leader and why it’s important for your internal comms.

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Melanie Loy Melanie Loy

Why your perfect communications can still fail

You can have the most perfectly formatted, beautifully written, logically sound message in the world… and still fail to move people, because communication isn’t just about transferring information. It’s about inspiring action and that only happens when your audience feels something strong enough to tip them into doing. So, how do you bring the emotion into your comms?

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Melanie Loy Melanie Loy

Making your comms stick in a not-for-profit world

With so many not-for-profits competing for attention, donations, and support, it’s harder than ever to cut through the noise. You’ve got a great mission, and you’re doing meaningful work, but if your communication doesn’t connect with the right people at the right time, it can all fall flat. So, read here to find out how to make your comms stick in the world of not-for-profits!

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Melanie Loy Melanie Loy

What to communicate when there’s no change to communicate

Change is no longer a phase. It’s the default setting. Which is exactly where it gets tricky for us communicators. You’re expected to keep people informed, engaged, and confident in the change, even when everything has slowed to a glacial pace. So, what do you actually say? How do you stay visible without resorting to fluff?

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Melanie Loy Melanie Loy

Mastering cross-cultural communication in the modern workplace

In today’s hyper-connected world, communication spans more than just time zones. It crosses cultural, political, and social boundaries, meaning you might find yourself leading a global team or collaborating with colleagues from a wide range of backgrounds. In this environment, cross-cultural communication isn’t simply a ‘nice to have’, it’s something you need to master in the modern workplace; so we’ll show you how!

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Melanie Loy Melanie Loy

How to turn boring updates into messages that matter

Most of us don’t wake up excited to read about a new expense policy or updated delegations of authority; yet “boring” updates like these can be the difference between smooth operations and costly mistakes. Which is why we’ve collated our top tips on making your comms engaging, even when they’re boring.

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Melanie Loy Melanie Loy

Why you should use storytelling in your communications

As communicators, we’re under constant pressure to get people’s attention and keep it long enough for our messages to land. But here’s the uncomfortable truth: facts alone rarely stick, and data or bullet points are quickly forgotten. What people remember are the stories we tell. So, why does it work and how do we do it? We asked an expert and TedX Coach,  Soundari Mukherjea, for her thoughts and this is what we got.

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Melanie Loy Melanie Loy

6 ways you should be using body language in your comms

We often think of communication as something we say, like a message delivered via spoken words, tone, or written content. However, “strong communication starts before you even say a word.” So, we’ve got six powerful ways you can use body language to connect, influence, and communicate with more impact.

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Melanie Loy Melanie Loy

Does a generational divide really impact your comms?

There’s no denying that our workplaces today are more generationally diverse than ever. Though at first glance, you might think this is a goldmine for communicators because so many segments means you’d have so many opportunities to tailor messages. But, does this generational divide in communication come with its own unique set of challenges, or if we are buying into a narrative that’s more stereotype than substance?

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Melanie Loy Melanie Loy

Tips on making your change comms stand out

If your change communication feels like a rinse-and-repeat of your last project, it might be time to shake things up because let’s face it: people are drowning in information, and your carefully crafted cascade is probably leaking more than it’s landing. So, here are five practical, creative approaches to help your change comms hit home.

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Melanie Loy Melanie Loy

4 ways to build influence and trust with your stakeholders as a comms pro

We all know that working with others isn’t always smooth sailing, especially during times of change.So, we’re unpacking some of the common breakdowns between communicators and business representatives (think HR, IT, Project teams and more) while giving you four practical ways to rebuild, or build, trust, influence and create alignment. Let’s get your messages heard.

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Melanie Loy Melanie Loy

How to make your complex communication, simple

If a message feels too complicated, people won’t engage with it. But when you simplify with purpose, your message becomes more accessible and more powerful. In our latest blog, we share some easy ways to help people connect with your message, without “dumbing it down.” It’s all about using clear language, relatable examples, and rethinking how you present the information.

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Melanie Loy Melanie Loy

How to recover your reputation after a crisis - communication edition

Reputation is everything. But no matter how strong a brand may be, at some point, it’s likely to face a reputational crisis. As a communication professional, your role in crisis response is critical. But the real challenge lies in what happens after the initial storm has passed—the recovery phase. So, how do you rebuild a tarnished reputation? Here are five key strategies.

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Melanie Loy Melanie Loy

Things we can learn from the comms community in the Asia-Pacific

The Asia-Pacific region is a powerhouse of growth, diversity, and innovation. With over half of the world’s population and a rapidly expanding economy, there are some incredible opportunities for comms pros to get their teeth into. Especially after the recent IABC Asia Pacific Fusion 2025 conference in the Philippines - where attendees got five key lessons that communicators everywhere can take from the Asia-Pacific.

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Melanie Loy Melanie Loy

How to make a career out of change management

Change is a constant in today’s business world, and organisations increasingly recognise the need for skilled change managers to guide them through transformation. But how do you turn change management into a rewarding career? Whether you're just starting out or looking to pivot into this field, we spoke to change management expert Lata Hamilton and asked her how to make a career out of change!

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Melanie Loy Melanie Loy

What bulk toilet paper hoarding can teach us comms folks

The latest natural disaster on the eastern coast of Australia, Tropical Cyclone Alfred, reignited some old-time habits that we saw from the peak days of the COVID-19 pandemic: toilet paper hoarding. So, we thought we’d take this opportunity to look at not only why this happens, but what we can learn from it in the comms space. Here are four behavioral drivers behind toilet paper hoarding and what they teach us about communication and change management.

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