Blog

Short, snappy articles full of practical communication tips and insights.

Melanie Loy Melanie Loy

3 tips on communicating effectively across a global company

Managing internal communications in a large, global organisation can be a daunting task. Now, add the challenge that many of these employees are not sitting at a desk all day—they're out in the field, focused on their tasks, far from their communication channels and you may be wondering… how do you achieve the impossible?  We have 3 tips on how you can effectively communicate across a global workforce.

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Melanie Loy Melanie Loy

What comms pros need to do in a cyber incident

In our increasingly digital world, the threat of cyber incidents—whether data breaches, outages, or ransomware attacks—looms large over every business, regardless of size or industry. How you respond to these incidents can either fortify or fracture your business's reputation which is why this blog explores five essential crisis comms strategies to help you navigate the storm when a cyber incident occurs.

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Melanie Loy Melanie Loy

Top 5 myths about communication

No matter the topic of conversation, there are bound to be at least two myths that stick in your brain as almost-surely-fact… but, are almost-surely-not. The truth of the matter is there are myths surrounding everything, including communication. We're going to bust a few of those top 5 comms myths today.

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Melanie Loy Melanie Loy

How to communicate cross-culturally

In a highly globalised world, the critical need for cross-cultural communication awareness and training has become less of a nice-to-have, and more of a must-have. With colleagues and family peppered around the world, it’s important to remember that communication varies which is why we’ve put together a how-to guide on communicating across cultures.

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Melanie Loy Melanie Loy

What does virtual reality (VR) mean for communications?

Virtual reality, or VR, involves fully synthetic environments created when you put on a headset - meaning when you can’t see the outside world. However, how does this reality change flow into the comms world… and what does VR mean for the future of comms?

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Melanie Loy Melanie Loy

Comms’ role in mergers and acquisitions

Merges and acquisitions (M&As) are a big change, meaning they require change management and change communication. Which is why we’ve stepped out the role that comms has in an M&A, alongside how you can get ready for it.

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Melanie Loy Melanie Loy

How to conduct an internal communication audit

Every workplace has some sort of internal comms framework; whether it’s formalised or otherwise, there are platforms or processes that help a business run. If, as many businesses have, you notice a few warning signs such as: no one knows where anything is, the engagement of employees is continuing to drop and change has become harder to implement - then it may be time to conduct your internal comms audit. However, the next question you may have is how? So, we’ve got the steps here to do it!

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Melanie Loy Melanie Loy

TikTok and political comms: how you should be using the platform for your messaging

The biggest and newest social media platform that has taken the world by storm has become one like no other; with over 1 billion active users, representing almost a quarter of all internet users, and over 4.1 billion app downloads - TikTok, has quickly become a force that a lot of us have to, in fact, learn to reckon with. Which is why we’ve got the top tips on making TikTok work for you and your comms.

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Melanie Loy Melanie Loy

A guide to mastering constructive conversations

How many times have you avoided having a tough conversation because you thought it would be difficult? Don’t worry, you're not alone. The good news is that there is a way to have these tough conversations so they can end up constructive and valuable - but only if approached correctly. So, we’ve collated our master guide here!

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Melanie Loy Melanie Loy

3 key things communications professionals need to know about data

Data is, and always has been, everywhere. In varying forms, yes, but with the continuing evolution of the digital age - data has become commonplace in literally everything we do. So much so, that we often don’t realise what does or doesn’t constitute data, even as communications professionals. So, with that in mind, we’ve collated the top three things you need to know about data to stay ahead of the crowd.

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Melanie Loy Melanie Loy

What is improv and how can it help your comms?

Today, we're diving into the exciting world of improv. You might wonder, what does improv (improvisational comedy) have to do with communications? Great question! Improv is a fantastic tool for honing the ability to think quickly and speak coherently on the spot—an invaluable communication skill which is why we’re teaching you all about how it could help your communications.

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Melanie Loy Melanie Loy

Why use storytelling in corporate communications?

Up until the 1980s, most people couldn’t read or write. So… how, you ask, did they communicate? Well, through talking - or more specifically - through storytelling. Stories that rewired how the brain reacts to hearing a story, ultimately causing it to be more engaged! Which is why it’s important to use storytelling in your corporate communications. And we’ll tell you how!

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Melanie Loy Melanie Loy

How communications plays a role in end-of-financial year preparation

As the end of the financial year approaches in Australia, businesses are gearing up for a hectic time! While finance teams are crunching numbers and planning AGMs, communication teams are simultaneously playing a crucial role in ensuring a smooth EOFY. This is why we’ve put together a quick guide on how to navigate this busy period in ways that work for everyone, right here.

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Melanie Loy Melanie Loy

How to simplify your messaging to suit your audience

Did you know that, in order to achieve maximum accessibility and readability of your content in Australia, you should be writing content to the reading level of a 12-to-14 year old? In fact, the ability to distil complex ideas and data into clear, understandable messages is a skill that many strive for but few master. Luckily for you, we’ve got some tips to help you do exactly that.

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Melanie Loy Melanie Loy

Top tips for writing change messaging

Many professionals are tasked with communicating change within their organisation; whether they’re comms pros or not. And crafting effective messaging is crucial to getting change across the line. So, we’ve shared the top tips for writing impactful change messages that resonate with your audience and inspire action… without the jargon.

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Melanie Loy Melanie Loy

5 ways you can help your audience remember what you’re trying to communicate

Whether you're trying to pitch an idea to your team or engage your audience, grabbing the attention of your audience is the key way to making sure you’re cutting through the noise of social media, distractions and shortened attention spans. Which is why we’ve got 5 ways you can help your audience not only remember what it is you’re trying to convey, but have them resonate with it as well.

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Melanie Loy Melanie Loy

How to communicate world events in a positive way

With so many negative things happening in the media, the news, and all over our social feeds - it’s a wonder how anyone can communicate things in a positive manner these days. However, we have some hints and tips on how to do exactly that, right here.

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Melanie Loy Melanie Loy

6 steps to creating, communicating and embedding an EVP

Remember that your EVP needs to be more than just words - it must reflect the reality of working at your company which is why authenticity is key. You want it to be memorable! Which is why we’ve got the 6 steps to creating, communicating and embedding it in your business - right here.

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Melanie Loy Melanie Loy

What is an Employee Value Proposition (EVP)?

If you’ve heard of the acronym ‘EVP’, or you know about the Employee Value Proposition - then you’re most likely going to love this blog, because we run you through exactly what an EVP encompasses, what it can do for a business and why you need it!

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Melanie Loy Melanie Loy

What you need to know about thought leadership

Thought leadership is essentially today’s jargon for getting experts in your company to talk on trends, impacts and issues in your industry, business or around the world. That’s why we’ve gone into the what, why and how of thought leadership alongside how you can leverage it effectively in your communication strategy.

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