Blog

Short, snappy articles full of practical communication tips and insights.

Melanie Loy Melanie Loy

The three big laws communications professionals need to know

No matter what part of comms you specialise in, you’ll most likely be across the three big governing laws that you need to adhere to. Because regardless of what comms you do, these laws are all around us and they influence how we act, how we communicate and why. But, there’s no harm in having a further look into all three and what you need to be mindful of and why!

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Melanie Loy Melanie Loy

Showcasing your brand on social media

In today's bustling world of social media, standing out can feel like a daunting task. With millions of users scrolling through various platforms daily, how do you ensure that your voice is heard and your brand shines through? Well, we’ve got some top tips on how to show up authentically on social media.

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Melanie Loy Melanie Loy

How change plays a role in communicating with your team

Effectively communicating is one of the key strengths of a leader, but effectively communicating change is absolutely crucial to the success of the change, and the leader. Which is why we’ve dived into the crucial role of leaders in communicating change alongside providing valuable insights for both leaders and communication professionals.

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Melanie Loy Melanie Loy

Communicating change to your teams as a leader

We’re here to help you improve your communication with your teams to make it more effective. We recently chatted with Prina Shah, a leadership and culture coach and host of the Ways to Change the Workplace podcast. Prina shared her framework for leadership communication, which is a practical tool comprising five levels of leadership comms.

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Melanie Loy Melanie Loy

Five steps to effectively communicate in a crisis

If a crisis occurred at your business today, would you know what communication actions you would need to take to protect your brand? If not, we have the five key steps to managing a crisis efficiently with comms.

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Melanie Loy Melanie Loy

Internal comms and employees’ ‘right to disconnect’ - what does it mean?

As we anticipate the implementation of the right to disconnect legislation in Australia, organisations must learn from the rest of the world with the legislation already in place by proactively addressing its implications for internal communication. These simple three steps can help businesses navigate this change smoothly, ultimately fostering a healthier work-life balance for employees.

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Melanie Loy Melanie Loy

What great branding can do for your business

Establishing a strong, trusted and recognised brand with your customers is the key to longevity and a thriving reputation. Which is why we’ve put together how you can set a great brand for a great first impression.

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Melanie Loy Melanie Loy

How to scenario plan for your crisis communications

Scenario planning allows an organisation to identify where they should prepare best-practice communications for when - not if - a crisis occurs. It means that a business is able to get an idea of what could happen, and what should happen if those things do occur… which is why we have a quick five-step guide on getting your crisis comms ready through scenario planning!

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Melanie Loy Melanie Loy

Five ways to improve your communication

Being a great communicator is more than the ability to write good copy. And being a great communicator isn’t limited to people working in strategic communications, public relations, or marketing - everyone has the ability to communicate effectively! So if you’ve got a learning mindset and want some tips to help you improve your communication, whether you work in comms or not, we’ve got you covered. Here are five ways you can improve your communication skills.

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Melanie Loy Melanie Loy

Why corporate communication is important

Effective corporate communication is the lifeblood of any successful organisation. It goes beyond the exchange of information and plays a pivotal role in shaping organisational culture, employee morale, and overall business success. That’s why we’ve deep-dived into the key reasons why we think that corporate communication is so important… with a reference or two, of course!

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Melanie Loy Melanie Loy

Top tips for facilitating great workshops

Workshops are more than just presenting compelling content, and running a successful workshop is more than just keeping your audience engaged. That’s why we’ve delved into some insights from a workshop expert, Leanne Hughes, who is a seasoned workshop facilitator with an extensive history in making workshops work. Here are the top tips she’s shared with us on facilitating impactful workshops!

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Melanie Loy Melanie Loy

How to meet the needs of extroverted personalities in your communications

People with dominant extrovert tendencies usually process information out loud, and get their energy from being around other people. So given there’s a high likelihood you have a few - if not many - extroverts in your audience, it makes sense to think about how to package your communication in a way that meets their needs.

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Melanie Loy Melanie Loy

A review of 2023 and the top trends

As we come to the end of the year, we’re jumping on the bandwagon and taking a look back at 2023! Looking at the key trends and themes from the past 12 months helps us be in the best position to prepare effectively for the next year, so let’s check out the wrap up for this year!

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Planning Melanie Loy Planning Melanie Loy

Planning your communications for 2024

To be well-prepared for the year ahead, you need to first reflect on the year that’s been - what worked well over the last 12 months, what surprised you, what didn’t work that you learned from? After reflection, it’s time to get stuck into developing your strategy and plan! To help you do that, we’ve got five big questions to ask (and a free template).

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Content Melanie Loy Content Melanie Loy

Top 5 tips for creating compelling content for your business

Content. Is. Everything! Content is how we communicate, how we educate and how we advertise our businesses, lives and livelihoods to the world. So, when content is exactly how you find and be found - it can be difficult to stand out from the crowd… or to even figure out where to begin. Which is why we’ve consolidated our top five content tips here, to make it easier.

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Change, Audiences Melanie Loy Change, Audiences Melanie Loy

Understanding how people respond to change

We’ve all heard that ‘change is the one constant’, and it’s not wrong! We’re now working in a ‘change as usual’ environment, and no organisation is immune. Which is why we've laid out the many ways you can tailor your communication to meet the needs of our four change persona types right here!

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Change Melanie Loy Change Melanie Loy

Top ideas for communicating change

Change is inescapable in a world of innovation, and with it, comes the need to communicate. So then, what is the best way to communicate your change and how would you go about it? We’ve got some helpful hints on how to communicate change!

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