If a message feels too complicated, people won’t engage with it. But when you simplify with purpose, your message becomes more accessible and more powerful. In our latest blog, we share some easy ways to help people connect with your message, without “dumbing it down.” It’s all about using clear language, relatable examples, and rethinking how you present the information.

The latest natural disaster on the eastern coast of Australia, Tropical Cyclone Alfred, reignited some old-time habits that we saw from the peak days of the COVID-19 pandemic: toilet paper hoarding. So, we thought we’d take this opportunity to look at not only why this happens, but what we can learn from it in the comms space. Here are four behavioral drivers behind toilet paper hoarding and what they teach us about communication and change management.