Blog

Short, snappy articles full of practical communication tips and insights.

Melanie Loy Melanie Loy

Mastering cross-cultural communication in the modern workplace

In today’s hyper-connected world, communication spans more than just time zones. It crosses cultural, political, and social boundaries, meaning you might find yourself leading a global team or collaborating with colleagues from a wide range of backgrounds. In this environment, cross-cultural communication isn’t simply a ‘nice to have’, it’s something you need to master in the modern workplace; so we’ll show you how!

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Melanie Loy Melanie Loy

How to turn boring updates into messages that matter

Most of us don’t wake up excited to read about a new expense policy or updated delegations of authority; yet “boring” updates like these can be the difference between smooth operations and costly mistakes. Which is why we’ve collated our top tips on making your comms engaging, even when they’re boring.

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Melanie Loy Melanie Loy

Why you should use storytelling in your communications

As communicators, we’re under constant pressure to get people’s attention and keep it long enough for our messages to land. But here’s the uncomfortable truth: facts alone rarely stick, and data or bullet points are quickly forgotten. What people remember are the stories we tell. So, why does it work and how do we do it? We asked an expert and TedX Coach,  Soundari Mukherjea, for her thoughts and this is what we got.

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Melanie Loy Melanie Loy

6 ways you should be using body language in your comms

We often think of communication as something we say, like a message delivered via spoken words, tone, or written content. However, “strong communication starts before you even say a word.” So, we’ve got six powerful ways you can use body language to connect, influence, and communicate with more impact.

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Melanie Loy Melanie Loy

Does a generational divide really impact your comms?

There’s no denying that our workplaces today are more generationally diverse than ever. Though at first glance, you might think this is a goldmine for communicators because so many segments means you’d have so many opportunities to tailor messages. But, does this generational divide in communication come with its own unique set of challenges, or if we are buying into a narrative that’s more stereotype than substance?

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Melanie Loy Melanie Loy

Tips on making your change comms stand out

If your change communication feels like a rinse-and-repeat of your last project, it might be time to shake things up because let’s face it: people are drowning in information, and your carefully crafted cascade is probably leaking more than it’s landing. So, here are five practical, creative approaches to help your change comms hit home.

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Melanie Loy Melanie Loy

4 ways to build influence and trust with your stakeholders as a comms pro

We all know that working with others isn’t always smooth sailing, especially during times of change.So, we’re unpacking some of the common breakdowns between communicators and business representatives (think HR, IT, Project teams and more) while giving you four practical ways to rebuild, or build, trust, influence and create alignment. Let’s get your messages heard.

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Melanie Loy Melanie Loy

How to make your complex communication, simple

If a message feels too complicated, people won’t engage with it. But when you simplify with purpose, your message becomes more accessible and more powerful. In our latest blog, we share some easy ways to help people connect with your message, without “dumbing it down.” It’s all about using clear language, relatable examples, and rethinking how you present the information.

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Melanie Loy Melanie Loy

5 communications tips for new leaders

Stepping into your first leadership role can be exciting—but also overwhelming, especially when it comes to communication. The reality? Most new leaders aren’t given the training or tools they need to communicate effectively, and that has serious consequences for teams and organisations alike.

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Melanie Loy Melanie Loy

Why change feels so hard and how better comms can help

Why change feels so hard and how better communication can help: change fatigue is real. But it’s not just exhaustion that’s the problem—it’s apathy. When organisations push through change without proper communication, employees tune out. Learn how to shift from transactional messages to conversations that foster belonging.

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Melanie Loy Melanie Loy

How to lead change with a remote workforce

Leading change is always challenging, but when your team is mostly remote, the hurdles get even higher. Without the energy of face-to-face connection, it's easier for confusion to take hold, morale to dip, and momentum to stall. If you’re planning a major change while your workforce is dispersed, here are some proven tips to engage, inform, and energise your people.

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Melanie Loy Melanie Loy

How communicators can show up with confidence online

In the age of digital everything, communication professionals are often the invisible architects behind the stories that shape organisations. But what happens when it’s our turn to step into the spotlight? We spoke with digital communications consultant and personal branding expert Fady Ramzy, who shared his LinkedIn wisdom.

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Melanie Loy Melanie Loy

Communications' role in a restructure

Despite being such a familiar part of business life, restructures often leave employees feeling confused, unsupported, or even completely blindsided. While comms can’t fix every problem, we can make a difference and we can guide people through uncertainty in a way that feels more human and respectful. So, let’s take a look at the role communicators play in a restructure.

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Melanie Loy Melanie Loy

How to recover your reputation after a crisis - communication edition

Reputation is everything. But no matter how strong a brand may be, at some point, it’s likely to face a reputational crisis. As a communication professional, your role in crisis response is critical. But the real challenge lies in what happens after the initial storm has passed—the recovery phase. So, how do you rebuild a tarnished reputation? Here are five key strategies.

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Melanie Loy Melanie Loy

Things we can learn from the comms community in the Asia-Pacific

The Asia-Pacific region is a powerhouse of growth, diversity, and innovation. With over half of the world’s population and a rapidly expanding economy, there are some incredible opportunities for comms pros to get their teeth into. Especially after the recent IABC Asia Pacific Fusion 2025 conference in the Philippines - where attendees got five key lessons that communicators everywhere can take from the Asia-Pacific.

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Melanie Loy Melanie Loy

How to make a career out of change management

Change is a constant in today’s business world, and organisations increasingly recognise the need for skilled change managers to guide them through transformation. But how do you turn change management into a rewarding career? Whether you're just starting out or looking to pivot into this field, we spoke to change management expert Lata Hamilton and asked her how to make a career out of change!

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Melanie Loy Melanie Loy

What bulk toilet paper hoarding can teach us comms folks

The latest natural disaster on the eastern coast of Australia, Tropical Cyclone Alfred, reignited some old-time habits that we saw from the peak days of the COVID-19 pandemic: toilet paper hoarding. So, we thought we’d take this opportunity to look at not only why this happens, but what we can learn from it in the comms space. Here are four behavioral drivers behind toilet paper hoarding and what they teach us about communication and change management.

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